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Influencing Style: Trove App Makes Shopping Favorite Bloggers Latest Outfits Easier | CorporateFashionista.com

Meet Mary Orton.

Successful investment banker turned professional fashion blogger and, now, style app developer.

In the middle of her move back to New York City from San Francisco to grow her entrepreneurial business, Corporate Fashionista caught up with Orton to find out why she and her husband, Rich Scudellari, founded Trove, how the mobile app works and what they hope to accomplish, plus her approach to career style.

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The Boardroom: HerMoney, Smart Shopping, Better Sleep + More | CorporateFashionista.com

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The Boardroom: Stylish ‘Smart’ Jewelry, Workwear Simplified + More | CorporateFashionista.com

We’re switching things up in CF’s The Boardroom this week to highlight breaking news & updates on designers & founders I’ve exclusively interviewed for FORBES. All are on a mission to support career women.

  • Ringly, a leader in the wearable tech space, recently, announced an expansion to its product line to now include ‘smart’ bracelets. Fusing fashion and function for women continues to be at the forefront for the growing company. “It is our belief that your jewelry should not only be beautiful, but also smart,” says Ringly Founder & CEO Christina Mercando d’Avignon. Discover elegant designs integrated with the same high-tech features as Ringly rings, so you can keep discreetly updated on incoming phone calls, messages, emails, and 100+ apps while on-the-go. The new Aries bracelets also have a convenient, built-in step-tracking feature. Four different bracelet styles ($195) crafted with hand-cut, semi-precious gemstones are available for pre-order now and are expected to ship in late July.
  • Remember when the Obama’s hosted a State Dinner for new Canadian Prime Minister Justin Trudeau a short time ago – the visit marks the first official state visit from a CPM in nearly 20 years? Well, Zvelle shoe designer Elle Ayoubzadeh had the opportunity to create custom shoes for Canada’s First Lady Sophie Grégoire-Trudeau for the event seen here and here. “It was a big honour for us to be asked,” says Canadian-based Ayoubzadeh. Zvelle’s dedication and commitment to provide stylish, comfortable career women’s shoes at accessible prices are paying off globally. Certainly an exciting moment for a fashion startup (or any brand for that matter)!
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Mogul Must-Haves: Vrai & Oro Black Friday Special | CorporateFashionista.com

Here’s a sneak peek at Vrai & Oro’s exclusive design, 100% Recycled Black Diamond Earrings, for Black Friday.

It’s no secret; Vrai & Oro is one of my all-time favorite companies. Founders Vanessa Stofenmacher and Chelsea Nicholson go to great lengths to create high-quality, modern, classic fine jewelry designs that we’ll want to wear with confidence everyday – without the traditional pricing markups. Plus! Many designs are available in 14K yellow gold, white gold, and rose gold.

The limited edition they’ll be releasing will be a pair of black diamond earrings where the diamonds will be inverted, set in a simple 14k solid gold prong setting. They’re delicate, but with an edge. “The best part is we are using all recycled diamonds to promote minimizing the wasteful consumption traditionally associated with Black Friday”, says Nicholson.

Perfect holiday gift for someone special (or for yourself)!

“We believe in transparency, therefore we never inflate our prices in order to discount. Instead, we created an exclusive design only available Black Friday – Cyber Monday”, says Stofenmacher. Price will be $125.

For more on Vrai & Oro, check out my Forbes interview with founders.

Mogul Must-Haves is a regular column highlighting a range of great buys and product must-sees for the professional woman.

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