The 4 Most Important Words In Business

March 8, 2011

The 4 Most Important Words In Business

We’ve moved! Please make sure to change our blog address to and don’t forget to update your RSS feeds.

It’s official! Today, we are proud to announce the launch of our newly rebranded and redesigned website. is now We continue to be enthusiastically dedicated towards supporting women at being their best selves. We aim to dress the professional woman everyday, whether she is at work or at play.

This launch day was selected for a reason. Today also marks the 100th Anniversary of International Women’s Day. It’s a global day of celebrating the economic, political, and social achievements of women past, present, and future. This worldwide celebration is a great way to begin Women’s History Month.

How do we unleash our confidence via clothes? Corporate Fashionista’s primary commitment remains to address that question through regular fashion tips and tricks. Our approach to fashion is quite unique. We try to enhance a sense of self rather than fix an inadequacy.

At Corporate Fashionista, we prefer to look at fashion not as a means to exploit, but as a tool to support women at being all they can be.

It is a visual world and the way we present ourselves is the first piece of information shared with our world. But, behind the visual is the substance. Our goal at Corporate Fashionista is to help reveal and reflect the substance of each person through what she wears. We firmly believe that good style is both fashionable and functional. Fashion does not have to be a guilty pleasure; it can be a very powerful business tool.

More than ever, women are a dynamic force in the workplace. We are needed and wanted more than we even realize. We have broken barriers and we will continue to do so.

In their book, Womenomics, authors Claire Shipman and Katty Kay discuss evidential studies proving that women add enormous value to business. “Once upon a time big bad corporations employed women because they were cheap, made good coffee, suggested diversity, and, let’s face it, looked a heck of a lot better than most men. Times have changed. Forty years after professional women first stormed the corporate barricades; those same firms are looking at us and seeing dollar signs. They’ve discovered that women deliver profits, often in big numbers, and that we are very worth hanging on to.”

We really can do it! We don’t have to be reactive; we can be proactive. And looking like we mean business can only help our efforts.

Come join us! If you haven’t already signed up to receive our free newsletter, you can subscribe here. Corporate Fashionista can also be found on Twitter, Facebook, and LinkedIn.

Image: J. Howard Miller’s “We Can Do It!”, commonly referred to as Rosie the Riveter

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