Have you heard of Oren Klaff?

He is best known for his expertise in raising capital, selling companies and closing complex deals. A turning point for Oren’s pitching success came when he began studying neuroeconomics which combines neuroscience, economics, and psychology to study how people make decisions.

Oren even wrote a book about his lessons, Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal. It’s a smart read.

Basically, we’ve all got to make a pitch at some point. If you want something, then you must pitch. Oren says, “Pitching is packaging an idea and getting people to listen to what it is you have to say”.

In his S.T.R.O.N.G. pitching method, Oren reveals it’s all about getting attention and appealing to your audience’s or buyer’s crocodile brain (aka. croc brain) – the primal, fight or flight, instinctual part of the brain. Since the croc brain has limited focus and capacity, you must quickly strive to create an emotional reaction with the person or people you’re pitching. And visuals play a key role at triggering emotions.

“Aha!” I exclaimed. In addition to your pitching presentation materials, why not give yourself every advantage and apply these same principals to your professional pitching attire?

“Pitch Perfect: What To Wear To Win The Deal”