Direct Online Sales May Be The Answer For RTW Designers

March 3, 2010

bythewaylogolarge

What does everyone think of Charlie Rose’s interview with fashion industry insiders, especially the bombshell remark made by J Crew’s Millard “Mickey” Drexler?! Drexler shared that he feels like he is in a different business than RTW Designers. I found it particularly interesting when Mickey advises RTW designers,

If you don’t control your distribution today and you can’t control your prices you gotta wake up everyday worried about what’s going to happen to you.

Plus, when he infers that the returns on investment (ROI’s) from online sales versus bricks and mortars is much greater. Here is the full interview…


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