Web 2.0 Style: How to Dress for Success

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The global prospects that professionals have an opportunity to engage in these days the Web 2.0 way is exciting! The overall objective is to create and to deepen relationships with consumers…employees…colleagues, to strengthen one’s appeal within a particular niche market or to broaden one’s market share as a whole. A quick and effective way to instantaneously reinforce your professional mission statement is to have your online business attire support these values, skills and objectives too.

To stay on top of your game, it is important to think about the different scenarios that will provide you with planned and unplanned online business marketing opportunities. Create outfits and make clothing and accessory purchases that support your business aspirations. It is vital to not forget that the way you present yourself is another marketing tool – one that can span the globe within seconds. While you may have a marketing team or outsourced professional branding services, still you are one of the means for business marketing. The way you present yourself and communicate with clients and business partners can actually help your business to grow in this competitive industry.

Another important thing to remember is that your appearance should look fresh and memorable, and this includes your face. Making sure your makeup is appropriate is one important aspect, but it would also help if your face looks bright and ready, with a bit of a glow. So, make sure to do your skincare routine religiously to ensure that you look as awake and alert as possible. Getting a facial from a professional every so often is also a good idea to keep your glow intact. You can look up facial near me in Cherry Hill, NJ, or wherever you are based, to get yours done.

There is definitely a different approach to dressing for each of the various media outlets. Online means “keep it simple!” Make sure you do not wear items that distract your viewer from paying attention to your message and the product or service you are presenting. Any visual distractions will compete with your message. This includes stage settings, scene backdrops, lighting, and fellow contributor’s attire. To get you started, I want to share some general style “no-no’s” that will guide you to dressing for success online. Here are 10 style choices to avoid when engaging the public the Web 2.0 way!:

Online Style Tips

1. Avoid ill-fitting clothes.
It is visually distracting to viewers when your clothes don’t fit correctly. This mishap is glaring on film or in photographs. Pay particular attention to shoulder seams. Make sure they start at the outside tip of the shoulder depending on the design. Plus don’t forget about the length of skirts or pants. The aim is to make sure clothes are not so big or long that they overwhelm the body or so tight or short that they over expose the body. In both circumstances, observers end up paying more attention to everything but you!

2. Avoid black.
I love black too, but here’s the deal. Black can be lovely in person but on film or in photographs the color black tends to make you look invisible – the opposite objective of your marketing efforts. The design and fabric details on the garment, that you probably paid extra money for, vanish as well. Plus black materials can be deceiving under different lighting situations. HERE we can learn from some celebrity misfortunes. And let’s not forget that, albeit misinformed, most everyone will already have on black attire. Try to differentiate yourself from the crowd.

3. Avoid red.
To find the right shade of red that compliments your skin tone is already very tricky. A little known additional challenge is that the color red changes hues depending upon the surrounding light source. This ‘new’ shade of red could end up being an unflattering shade on you, actually highlighting any blemishes on your skin or creating the appearance of blemishes where none actually exist. There are easier and better color options out there for you. Why take the chance?

4. Avoid messy hair.
While a messy hairdo has its charm, it is advisable to avoid it when you want to create a lasting impression. To make your hair game spot-on, you’d want to understand what style suits the shape of your face. More often than not, a combed, slicked-back hairdo does the job well because it gives off a sophisticated aesthetic to go with what you’re wearing. However, if you feel like you want to try out a new look, you should start by searching on the web “hair salon near me“. That is, of course, if you don’t already have one to go to. Talk to your hair stylist, and use their inputs to find the best look for yourself

5. Avoid looking boring.
It inspires observers when you wear flattering, age-appropriate, contemporary business attire. The audience, the employees, the viewers, the clients, the customers – they are all looking to you to inspire them. When you present yourself in a professionally dynamic way you attract positive attention. So, don’t be boring…be inspiring with your ideas but don’t forget to support your ideas with your attire! I usually work with a Portland t shirt printing company before I have an event and then I can combine my outfit with marketing the brand! Logos and custom clothes always look professional and chic.

6. Avoid shiny fabrics.
In-person, shiny fabrics produce a wonderful glow that reflects onto a woman’s face making her skin appear more plump, dewy and younger. On film, however, shiny fabrics appear cheap regardless of actual price. And cheap looking fabrics make a woman appear juvenile. A better choice would be to wear matte fabrics on camera.

7. Avoid prints or horizontal stripes.
I love both prints and stripes however; on camera, solid colored garments are a full proof approach to keeping attention on an individual’s face. To make it easier on yourself, it is best to avoid prints and stripes and try to create more visual interest in your outfit by mixing complimentary solid colors, wearing garments with modern cuts and details, and adding flattering contemporary accessories.

8. Avoid cutesy (or quirky) details.
In an attempt to appear modern and on trend with their attire, many women wear garments that have some sort of cute detail or they add a quirky accessory to their outfit. In terms of fashion, cute or quirky is distracting and perhaps even dated and will rarely support your business endeavors. There are better options to differentiate you.

9. Avoid large pendant or choker necklaces.
Yes, pendant necklaces do grab your viewers’ attention and draw the eye up towards your face but, necklaces that have large pendants are out-of-date and are visually distracting to the viewer. A necklace that has a smaller, more delicate looking pendant that blends into the skin tone is more contemporary and is not distracting. This type of pendant necklace actually does the job it was intended to do by bringing the focus to the face; the center of communication. And beware of choker necklaces; they look like a noose which is extremely distracting to viewers.

10. Avoid unkempt hair and too much makeup.
Both will detract from your message. Your hairstyle and makeup should have enough pizzazz to highlight and to enhance your facial features but, not so much that again distracts your viewer’s attention away from your content. You want to look polished but not overdone.

Read more at Part I or Part II – after an examination of our professional online image, discussing ways to take control and tips to make it happen.

Did you realize that what you are wearing today while engaging in your business activities could show up all over the internet? If so, I would love to hear your online style strategies and share them with Corporate Fashionista’s readers.

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